Customer development: How to estimate market demand for your SaaS Startup based on facts – I learned it the hard way

2018. A guy asks on Facebook: what are typical SaaS startup marketing costs? The commenters tell him to think about channels, target audience, write a business plan … Don’t be these guys, that was the bad advice I got 2009. You deserve better. We are living in the future, 2018. In this article I describe how using Google Ads & customer development, you can start marketing your startup in minutes and a few hundred Euros and gather your own facts. Because facts > theory.

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A change of wristbands – from “Nowhere 2014” to “I,Robot 2018”

As I am changing a wristband on my right hand, I also reflect about the bigger picture about me an participatory culture. As I am writing these lines, I am still wearing the wristband of the participatory temporary city “Nowhere 2014” on my right hand. As I have been for the last 1632 days since July 5th 2014. I am moving to an “I, Robot 2018” wristband by Severin Taranko. Both remind me that I am part of a global participatory culture where such small things represent and reflect the meaning of everything.

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