{"id":1700,"date":"2009-03-26T09:16:00","date_gmt":"2009-03-26T09:16:00","guid":{"rendered":"http:\/\/www.leobard.net\/blog\/?p=1700"},"modified":"2017-11-04T15:51:00","modified_gmt":"2017-11-04T15:51:00","slug":"design-for-the-other-90","status":"publish","type":"post","link":"https:\/\/www.leobard.net\/blog\/2009\/03\/26\/design-for-the-other-90\/","title":{"rendered":"Design for the Other 90%"},"content":{"rendered":"<p><cite>\u201cThe majority of the world\u2019s designers focus all their efforts on developing products and services exclusively for the richest 10% of the world\u2019s customers. Nothing less than a revolution in design is needed to reach the other 90%.\u201d<\/cite><br \/>\n\u2014Dr. Paul Polak, International Development Enterprises<\/p>\n<p><a href=\"http:\/\/other90.cooperhewitt.org\/\">Design for the Other 90%<\/a> is an exhibition currently on view at <a href=\"http:\/\/www.cdc.gov\/gcc\/exhibit\/exhibitions_changing.htm\">Centers for Disease Control and Prevention<\/a> through May 29, 2009, and <a href=\"http:\/\/other90.cooperhewitt.org\/\">online<\/a>.<\/p>\n<p>There must be a use for technology for the Other 90%. And they are a market &#8211; for products that help them improve life, or even stay alive. Products such as the <a href=\"http:\/\/www.qdrum.co.za\/\">Q-Drum<\/a>:<br \/>\n<img decoding=\"async\" alt=\"q-drum\" src=\"http:\/\/other90.cooperhewitt.org\/images\/61.jpg\"\/><\/p>\n<p><a href=\"http:\/\/other90.cooperhewitt.org\/Design\/q-drum\">http:\/\/other90.cooperhewitt.org\/Design\/q-drum<\/a><\/p>\n<p>It can hold up to 50 liters of water and be used to transport that water over long distances. At an affordable price, saving time and money, all in one, clever, design.<\/p>\n<p>I remember a keynote at the I-Know conference in Graz (I think 2005, and I forgot the speaker&#8217;s name &#8211; is there a program online?) which was not about knowledge management, but how computer are be used in rural india. One case was to examine eye patients remotely via a webcam &#8211; the patient sits in front of the only computer in the village and looks into the webcam, the examining doctor sits somewhere else and gives a diagnose. This cuts travel costs and saves money (and improves health). So, there is a market in the low-income population, for life-improving products.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u201cThe majority of the world\u2019s designers focus all their efforts on developing products and services exclusively for the richest 10% of the world\u2019s customers. Nothing less than a revolution in design is needed to reach the other 90%.\u201d \u2014Dr. Paul Polak, International Development Enterprises Design for the Other 90% is an exhibition currently on view &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/www.leobard.net\/blog\/2009\/03\/26\/design-for-the-other-90\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;Design for the Other 90%&#8221;<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_bluesky_dont_syndicate":"","_bluesky_syndication_accounts":"","_bluesky_syndication_text":"","activitypub_content_warning":"","activitypub_content_visibility":"","activitypub_max_image_attachments":3,"activitypub_interaction_policy_quote":"anyone","activitypub_status":"","footnotes":""},"categories":[4],"tags":[],"class_list":["post-1700","post","type-post","status-publish","format-standard","hentry","category-zoot"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Design for the Other 90% - Leobard&#039;s blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.leobard.net\/blog\/2009\/03\/26\/design-for-the-other-90\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Design for the Other 90% - Leobard&#039;s blog\" \/>\n<meta property=\"og:description\" content=\"\u201cThe majority of the world\u2019s designers focus all their efforts on developing products and services exclusively for the richest 10% of the world\u2019s customers. Nothing less than a revolution in design is needed to reach the other 90%.\u201d \u2014Dr. Paul Polak, International Development Enterprises Design for the Other 90% is an exhibition currently on view &hellip; Continue reading &quot;Design for the Other 90%&quot;\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.leobard.net\/blog\/2009\/03\/26\/design-for-the-other-90\/\" \/>\n<meta property=\"og:site_name\" content=\"Leobard&#039;s blog\" \/>\n<meta property=\"article:author\" content=\"https:\/\/www.facebook.com\/leobard\" \/>\n<meta property=\"article:published_time\" content=\"2009-03-26T09:16:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2017-11-04T15:51:00+00:00\" \/>\n<meta property=\"og:image\" content=\"http:\/\/other90.cooperhewitt.org\/images\/61.jpg\" \/>\n<meta name=\"author\" content=\"leobard\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"leobard\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.leobard.net\\\/blog\\\/2009\\\/03\\\/26\\\/design-for-the-other-90\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.leobard.net\\\/blog\\\/2009\\\/03\\\/26\\\/design-for-the-other-90\\\/\"},\"author\":{\"name\":\"leobard\",\"@id\":\"https:\\\/\\\/www.leobard.net\\\/blog\\\/#\\\/schema\\\/person\\\/23f718c5d3bd8d343befaa1b11bdc609\"},\"headline\":\"Design for the Other 90%\",\"datePublished\":\"2009-03-26T09:16:00+00:00\",\"dateModified\":\"2017-11-04T15:51:00+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.leobard.net\\\/blog\\\/2009\\\/03\\\/26\\\/design-for-the-other-90\\\/\"},\"wordCount\":239,\"commentCount\":0,\"image\":{\"@id\":\"https:\\\/\\\/www.leobard.net\\\/blog\\\/2009\\\/03\\\/26\\\/design-for-the-other-90\\\/#primaryimage\"},\"thumbnailUrl\":\"http:\\\/\\\/other90.cooperhewitt.org\\\/images\\\/61.jpg\",\"articleSection\":[\"zoot\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.leobard.net\\\/blog\\\/2009\\\/03\\\/26\\\/design-for-the-other-90\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.leobard.net\\\/blog\\\/2009\\\/03\\\/26\\\/design-for-the-other-90\\\/\",\"url\":\"https:\\\/\\\/www.leobard.net\\\/blog\\\/2009\\\/03\\\/26\\\/design-for-the-other-90\\\/\",\"name\":\"Design for the Other 90% - 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