Customer development: How to estimate market demand for your SaaS Startup based on facts – I learned it the hard way

2018. A guy asks on Facebook: what are typical SaaS startup marketing costs? The commenters tell him to think about channels, target audience, write a business plan … Don’t be these guys, that was the bad advice I got 2009. You deserve better. We are living in the future, 2018. In this article I describe how using Google Ads & customer development, you can start marketing your startup in minutes and a few hundred Euros and gather your own facts. Because facts > theory.

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