Failing in a startup – not

You often read about failing in a startup and that founders who fail should start again and that failing isn’t bad, etc… also you often hear about “pivoting”.

This certain paragraph I love:
Have the courage to fail
Failure is a part of anything in life, but having the courage to face it head on is what makes you stronger. We hear so much talk about “it’s okay to fail”, but I don’t think there’s enough clarification. You shouldn’t let your startup as a whole fail, that’s not something you should easily let happen. Startups are really a compilation of many small instances of victories and failures. It’s embracing those small instances of failures that will let you learn and adapt better. Think of embracing failure as the entrepreneurial equivalent of an immune system. By embracing failure, you learn what went wrong, what’s bad, and how to prevent it from happening again. You build up a resistance to that specific instance of failure.